Book Listing Website using PHP and mySQL,HTML Literature review

Book Listing Website using PHP and mySQL,HTML - Literature review Example This is where a Human-Computer Interaction (HCI) comes into picture. According to (ACM SIGCHI 1996), â€Å"Human-computer interaction is a discipline concerned with the design, evaluation and implementation of interactive computing systems for human use and with the study of major phenomena surrounding them†. HCI in general terms can be inferred as a mix of a discipline belonging to the field of engineering dealing with the science of design. It’s a kind of study which evaluates the level of ease with which a person could use the system using the attributes of practicability, intuitiveness and accuracy. A successful interface implementation depends on how well the requirements of the system are gathered in the initial phase. There are critical opinions mentioning the lack of knowledge with developers in identifying the characteristics of humans while using a system, especially a website (Lotze 2002). Reducing design costs, improving quality and the process involved are some of the research areas that are been explored in recent times. Being a subset of User Interaction, HCI involves identifying goals from the standpoint view of both the user and business and also, developing architectural prototypes that can be refined consistently. Most of the efforts that go into coding and creating designs are actually directed towards the development of HCI. In the current trend, with the emergence of cloud computing and other technical advancements, the necessity to develop a safe, useful and commercially viable website is imperative and looking forward, it stands to remain at the same cynosure. Software Development Life Cycle Software development Life Cycle (SDLC) provides an effective approach for developing a website or any kind of software. SDLC involves seven fundamental phases which enclose the entire development timeframe of the software. All these phases are equally important as faltering in any of the phase would lead to astronomical errors in all ot her subsequent phases. The phases includes, studying feasibleness, analysing requirements, designing, modelling, implementation, testing and active operation. SDLC directly relates the phases involved in the management of project with the corresponding phases of Software Development. Out of several SDLC models that are available, for a small term project of this nature, an iterative model of SDLC would be the ideal fit. Other options include the agile and waterfall model. An iterative model allows for an openness to exist between the client and the developer and also, allows for an interactive development – enabling changes to be made even in the middle of a development process. A waterfall model does not allow for the requirements to be added at a later stage as the models are based directly on the initial requirement analysis phase. In case of developing websites, requirements often keep changing and with the advancements in technologies, there is always a constant need for fine tuning the effectiveness of a website. Hence, an iterative model suits as a best model to follow for this kind of development. Additionally, the time spent in analysing the requirements would be quite minimal in an iterative model as there is this feasibility of augmenting the development process with additional requirements, if needed. So, a cost effective, minimal time consuming iterative model would suffice the demands of developing a book listing website. (Saleh 2009) Data Security and Accessibility Information security is one of the primary aspects of

On Theory of Brief History of Translation Essay Example for Free

On Theory of Brief History of Translation Essay In general, since mankind started translation activities, the study of translation has never ceased. Discussions about translation have become so frequent that various translation theories have been formed gradually in Chinese. In this paper, Habermas’s theory of communicative action reinterpreting the concept of the understanding of translation studies, and Translation to indicate this special form of cross-cultural communication in how to effectively interpret metaphor. Keywords: theory of communicative action; metaphor comprehension; translation 1. Introduction Translation is a metaphor of language as the carrier of the cross-cultural communication activities, but also a language that will carry the message to another language to the inter subjectivity of communicative action. Inter subjectivity of communicative action for the research, after Germany modern philosopher Habermass theory of communicative action (Theory of Communication Action) opened the door for people new window. The theory is swelling in different philosophical ideas and views to choose based on the creation of a complex, multifaceted rational alliance system, it understood as the core language, based on critical theory of the financial community, general pragmatics, social evolution theory as a unified framework. 2. Under the theory of communicative action the concept of translation studies to understand 2.1 Translation studies in the new way AC Zhu act theory. Translation Studies from the traditional structural linguistics semantic stage to stage, the development of transmission 90 to the 20th century deconstruction of the stage, after a lengthy process. Semantic translation of the traditional paradigm by the impact of the classical theory of knowledge, that man is the soul, the understanding of the object is totally dependent on the translators subjective feelings, emphasizing the translators understanding and inspiration, emphasis on spirit and Transformation, had gained the so-called flash in the pan. Because it is too much emphasis on the translators initiative to make this cross-cultural communication activities translate into a mystical practice. 80 years of the 20th century, structural linguistics in China set off a new upsurge in Translation Studies. People started to pay attention the text, try to use linguistic analysis methods instead of intuitive feeling that in the complicated hidden behind the words of a universal and regularities, as long as it can control the expression of all, making the translation into a simple mechanical operation, that is, the semantics of a target language are stored in the source language and regulations put a rule in the semantic content of thought into the preparation of. Obviously, such a tool and went to the other extreme too much emphasis on language as the object of the role of law, then followed by the fierce criticism of the ideological trend. Deconstruction gives people a new way of thinking. It broke structure, deconstruction of the system so that the provisions of one dollar to diversify the situation, the logical name translation from the language of Sri Lanka fetters doctrine, but still it will be translated once again into the irrational, too much publicity consciousness, so that interpretation becomes an infinite delay activity, the understanding and exchanges between people seems to have become impossible. How to overcome this ideology of intolerance, effective language as medium of intercultural communication activities? I believe that the use of Habermass theory of communicative action, for the translation of research to find a new way of reason. 2.2 Translation understands the concept of re-interpretation. A French translator said: The translation is to understand and make people understand. Building understanding is the cornerstone of translation is the first step in the process of translation, not a good understanding of the translation step. When we think the theory of communicative action has opened a new translation of the windows, it is necessary to understand the concept of re-interpretation. Habermas believes that the language as a medium of social interaction, verbal communication to understand each other, or far from effective communication. Communicative action in the language, that language, the analysis can be regulated. Each speech acts and statements have the effect the dual structure. Purposes of section as the main statement, in the communication layer between the main body; and vice statement as part of statement, in the main contents of the table between the layers. Part of the implementation of speech acts in a decisive role, because it limits the relationship between language and the listener, but also the meaning of the Statute of the contents of the statement. The two structures in the speech act are interdependent. Sometimes words that are a part of which may be stressed, but it does not mean denying other part, but it only temporarily relegated to a secondary position. For example, my phone battery died, the phrase, seemed to be merely stating the fact that mobile phone battery is dead, but in fact it implies a variety of behavioral significance; â‘   because the battery died, so I just did not pick up the phone; â‘ ¡ I must go recharge; â‘ ¢ I will not carry a cell phone and with PHS, the PHS something please call me. This is the hidden part of the implementation of, According to the specific situation; it would serve the purposes of this or that effect. Searle that the idea of ​​the original speaker, or intrinsic intentionality is converted to words, statements, signs, symbols, etc., these words, statements, signs, symbols meaningful to speak out if they have a From the speakers thoughts in the derived intentionality. They not only have the traditional linguistic sense, but also with the intention of the speakers meaning. This is undoubtedly the words of Habermas and similar to the dual structure theory. Accordingly on the significance of understanding is also necessary to double the corresponding division. Understand a word should be divided into two to look at the presentation layer is the known what on the issue, and in the communication layer is the know-how of the problem. know -what is the statement that those who understand how to reach such a clear knowledge and understanding that it can acquire the knowledge; from the perspective of those who understand, to ask him to be able to understand semantics, syntax, rules, line up the words, statements, mark the symbol what constitutes the meaning. know how is the statement that those who have the ability to construct or implement the ability of this speech act is an implicit awareness of the rules; from the perspective of those who understand, to ask him who can understand the speech of this implicit awareness of the rules. In this dual understanding, understanding of the content of verbal expression is an understanding (know-what), but to those who truly grasp the inner speech must enter double intentionality level understanding (know-how), that is part of the implementation of the understanding. Therefore, understanding can not be stuck in the form of a priori judgments must be reached in the communication process. to understand the goal is to guide a recognition that the sharing of knowledge, trust each other, the two international interdependence consistent with the subjective. It not only includes the traditional understanding of linguistic expressions, but also in connection with each other that the normative discourse related to the correctness of the background, and between the two main some kind of coordination , and the two participants in the process of communication is something the world to reach understanding, and the intention to make himself understood each other. 3. Metaphors Habermass theory of communicative action on the construction of translation studies methodology has the macro guidance of translation practice is also instructive significance? View of the Newmark said, metaphor translation is a microcosm of all the language translation, because translation to the translation of metaphor methods were showing a wide range of choices: either transfer its meaning, or reshape its image, or a modification of their, or their meaning and image of the perfect combination. The following instructions will use the metaphor theory of communicative action in cross-cultural communication The Interpretation of. Metaphor is a phenomenon of language use in the Dictionary not found in metaphor. Metaphor from the modern point of view of science should be in the form of metaphor with the exception, belong to different categories in the semantics, logic dislocation, resulting in a semantic conflict, and when the listeners have responded to the conflict, it generates a metaphorical sense, that is a metaphor to understand the words. For the metaphor of the operating mechanism, it was actually made such a description: Metaphor involves two different areas (areas) concept; the production of metaphorical meaning is the result of the interaction between the two concepts. This interaction by mapping the way in the mapping process, belonging to a related concept and structure of the field was transferred to another area, the final after the formation of a new synthesis of conceptual structure, that is, metaphorically. And this mapping and integration process is based on two areas of similarity in some respects. This is no doubt that the understanding of the need to double by metaphor. The process of understanding metaphors consist of two parts: the identification and metaphorical meaning metaphors inference. In fact this is a secondary level of understanding into the process of understanding. Give an example of people often referred to The tongue is a fire , from the presentation layer of understanding (an understanding), tongue by the American Heritage Dictionary defines this way: the fleshy, movable, muscular organ, attached in most vertebrates to the floor of the mouth, that is principal organ of taste, an aid in chewing, and swallowing, and, in human beings,, important organ of speech . We can say that the tongue is an important organ as the human body, the first and most vertebrates have the same taste and chew and auxiliary swallowing function, in addition to, or who have speech capabilities important language organ. to the basic meaning of the center, tongue behind the formation of the word meaning a large collection: it can mean something shaped like a tongue, such as tongue of flame (flame), guiding tongue (rail-oriented switch rail), switch tong (switch to copper), can also refer to human speech acts and speech capabilities, for example, hold ones tongue (keep silent), lose ones tongue (lose the capacity to speak, as from shock). The other key words in the speech act of fire, in the American Heritage Dictionary can be found in the following definition; a rapid, persistent chemical change that releases heat and light and is accompanied not flame. the same , the meaning behind it can be found in the collection, such as, cooking fire (cooking fire), forest fire (forest fire), wild fire (wildfires), the fire of cannon fire), and other specific forms of the fire. You can also find other meaning, such as the boy is full of fire (which decided the boy is very warm and excited), He was on fire for mismanagement (because of poor management and blamed). When the tongue and the fire both carry the meaning of their huge collection of words is embedded in the basic language of A is B frame (sentence) to go when the logical relationship between the two on the adoption of is, to interact. Is used to denote a equivalents. it literally, or change a point of view, the presentation layer from the listeners understanding of the term should be reasoning as follows: the tongue is a fire . is meaning that the two sets is in some ways equivalent. However, we are both from the above understanding of the meaning of the word of view, they clearly belong to two different categories, among them with a `is connected, the the equivalent of conventional logic does not work, so from the presentation layer, we can identify this is a metaphor, thus completing the first part of understanding metaphors. When the listener is clear that to use metaphorical language behavior, the expressed will of the true meaning of metaphors to infer, that understanding will enter the second stage of course, understand the purposes of this part of speech acts, understanding the original speakers thoughts, or inner intention. Can be assumed that if The tongue is a fire is said to give an artist is accused by the media to listen to, then the speaker or may contain a sympathetic glance report of intention. Artists are always much media attention, due to For various reasons, may be one-sided media, the exaggerated reports of certain facts, and spread such a report will be turned into a stumbling news and rumors, they will more or less to the artist himself or his cause to bring a number of trouble. The context is the equivalent of the tongue and the fire provides a logical possibility: the tongue the language of human organs the words of the act media coverage people reported adverse reactions (Wei news and rumors) to the artists themselves or their cause trouble (damage to reputation or hinder the cause of development), the fire will shine the chemical substances excessive light and heat of fire, destroying things, or even result in death, so that both the destruction of the found a similar function, logical reasoning tenable. The tongue is a fire means a variety of popular artists and no shortage of opinions and statements in the news or rumors coffee, they may attack their personality, or even because of their presence, the company lifted the employment relationship, or no one would dare ask this artistes. So we have reason to infer that the speaker is the issue of Renyankewei sigh, or cautioned entertainers say and pay attention to their own to avoid capture by the m edia hype after which her career. At this point, the listener to complete the original speech act of an effective understanding, guiding the listener and the speaker of some sort of recognition. Complete understanding of metaphor, must be made through an understanding (understanding of the content of verbal expression) to reach two to understand (the intrinsic intentionality of the speech understanding of those). In the same language system is the case, between systems in different languages ​​should be so, because only then can an effective cross-cultural exchanges. How should we operate on the self-evident metaphor translation, or the preservation of the source language metaphor, or metaphor replaces the target language, or to have the target language dominance feasibility, as long as it helps the reader to complete the intention of listening comprehension. 3.1 Preservation of the source language metaphor. When the Metaphor and figurative language and translation in the source completely or substantially the same language, the metaphor for the body of the source language, target language readers will have to listen to listen to readers of the source language similar to the psychological Lenovo, and complete understanding of similar intent, target language are advised to preserve the source language metaphor. such as: Links to Research (1) He is the only foxes. English fox, fox and Chinese refer to the same animal, when it was used as that person when they contain cunning in Italy, even listen to the reader and writer, said in a different language systems and cultural background, it can effectively understand the implementation of the partial speech act: be careful of this man, he is cunning. Another example: (2) think tank think tank Think tank in the Chinese culture does not exist in, but the library in Chinese culture, store things in the middle, so even though the people in Chinese culture has not been recognized with the library to describe the characteristics of thought The collection, but this library of knowledge to guide on English culture think tank , the identity, so library This Vehicle can save down. After all, this cross-cultural communication, we can not underestimate the listen to the readers understanding, not to deprive them of their understanding of rights. In the translation process, in order to achieve the purpose of cross-cultural communication, and sometimes need to work to preserve the source language metaphor, that metaphor at the same time preserve the source language to make the appropriate explanation. Such as: (3) What will it be when the increase of yearly production is brought to a complete stop? Here is the vulnerable place, the heel of Achilles, for capitalistic production. (Friedrich Engels, The Condition of the Working Class in England in 1844) If the complete cessation of growth in annual production, what the situation is going to do? Like Achilles heel, as this will be the Achilles heel of capitalist production.

Poes Fall of The House of Usher Essays: Suspense :: Fall House Usher Essays

The Fall of the house of Usher  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Suspense In "The Fall of the house of Usher," Edgar Allen Poe creates suspense and fear in the reader. He also tries to convince the reader not to let fear overcome him. Poe tries to evoke suspence in the reader's mind by using several diffenent scenes. These elements include setting, characters, plot, and theme.   Poe uses setting primarily in this work to create atmosphere. The crack in the house and the dead trees imply that the house and its surroundings are not sturdy or promising. These elements indicate that a positive outcome is not expected. The thunder, strange light, and mist create a spooky feeling for the reader. The use of character provides action and suspense in the story through the characters' dialogue and actions. Roderick, who is hypochondriac, is very depressed. He has a fearful apperance and his senses are acute. This adds curiosity and anxiety. The narrator was fairly normal until he began to imagine things and become afraid himself. Because of this, the audience gets a sense that evil is lurking. Madeline is in a cataleptic state. She appears to be very weak and pail. Finally, when she dies, she is buried in a vault inside of the mansion. In this story, the plot consists of rising events, conflict, climax, and resolution. The rising events include the parts in the story when the narrator first arrives at the house, meets Roderick, and hears about Roderick's and Madeline's problems. Madeline's death and burial are part of the conflict. At this point, Roderick and the narrator begin to hear sounds throughout the house. The sounds are an omen that an evil action is about to occur. The climax is reached when Madeline comes back from the dead and she and her twin brother both die. Finally, the resolution comes when the narrator escapes from the house and turns around to watch it fall to the ground. The theme that Edgar Allen Poe is trying to convey is do not let fear take over your life because it could eventually destory you.

Exploring Research Methodologies: Positivism and Interpretivism Essay

Exploring Research Methodologies: Positivism and Interpretivism Before a researcher can initiate a research project, they face the confusion and the range of theoretical perspectives, methodologies, methods, and the philosophical basis that encompasses them all. This seemingly meticulous structure for the research process is in fact aimed toward providing the researcher with a ‘scaffolding’, or a direction which they can go on to develop themselves to coincide with their particular research purposes. (Crotty, 1998) Once a researcher has developed a research question they are seeking to answer, they must consider what methodologies and methods they will employ in the research; what theoretical perspective lies behind the methodology; and what epistemology informs this theoretical perspective. (Crotty, 1998) Before continuing it is important to explain these key terms: Epistemology is ‘the branch of philosophy concerned with the theory of knowledge, which seeks to inform us how we can know the world.’ (Jary and Jary: Dictionary of Sociology, 1991) In the context of social research, epistemology is the form of proof one requires to justify a claim to knowledge about the social world. This will have a salient impact on the kind of data one can collect in order to validate their arguments concerning the social world (methodology), as well as the methods one considers in collecting valid data (methods). A researcher’s choice of methods will be conditioned by theoretical perspectives, the way one sees the social world. (Livesey) Researchers of social science use a wide variety of research methods to gain and enhance knowledge and theory. The different types of research methodologies, quantitative and qualitative, are associated with the epistemological and theoretical perspectives the researcher wishes to adopt. This choice the researcher makes determines the way in which research should be conducted. This paper will discuss, critically analyse and compare the epistemological and theoretical perspectives of two research methodologies used for social research: positivism and interpretivism. The various research methods used within the frameworks of each of these will then be discussed. Positivism There are two main types of epistemologies: positivist and anti-positivist. â€Å"Positivist research is an approach which combines a deductive approach w... ... 12.  Ã‚  Ã‚  Ã‚  Ã‚  Love, T. (1998). Value Role in Computer-assisted Designing. Western Australia: Dept of Mechanical and Materials Engineering. 13.  Ã‚  Ã‚  Ã‚  Ã‚  Neuman, L.W. (2000). Social Research Methods: Qualitative and Quantitative Approaches. Sydney: Allyn and Bacon. 14.  Ã‚  Ã‚  Ã‚  Ã‚  Orlikowski, W. J. & Baroudi, J. J. (1991). Studying Information Technology in Organizations: Research Approaches and Assumptions. Information Systems Research, pg 1-28. 15.  Ã‚  Ã‚  Ã‚  Ã‚  Pawson, R. & Tilley, N. (1997). Realistic Evaluation. London: Sage. 16.  Ã‚  Ã‚  Ã‚  Ã‚  Sarantakos, S. (1998). Social Research. Melbourne: Macmillan. 17.  Ã‚  Ã‚  Ã‚  Ã‚  Sharma, B.A.V., Ravindra Prasad, D. & Satyanarayana. (1984). Research Methods in Social Sciences. New Delhi: Sterling Publishers Private Ltd. 18.  Ã‚  Ã‚  Ã‚  Ã‚  Silverman, D. (2000). Doing Qualitative Research. London: Sage. 19.  Ã‚  Ã‚  Ã‚  Ã‚  Vrasidas, C. (2001). Interpretivism and Symbolic Interactionism: â€Å"Making the Familiar Strange and Interesting Again† in Educational Technology Research. In Heinecke, W. & Willis, J. (Ed.), Research Methods in Educational Technology. Greenwich, CT: Information Age Publishing, Inc. 20.  Ã‚  Ã‚  Ã‚  Ã‚  Wainwright, S. P. (2000). For Bourdieu in Realist Social Science. London.

Outline and evaluate explanations of conformity Essay

Normative social influence occurs when a person desires to be liked and accepted by a group. They will publicly conform and change their behaviour but they will still privately reject their views. This change in behaviour is often temporary as this type of social influence leads to compliance. Informational social influence is where someone conforms to the views and behaviours of the group because they both publicly and privately agree with them. This type of conformity is called internalisation and stems from the desire to be correct. It occurs when a person is in a new or ambiguous situation and doesn’t know what to do. Therefore, they look to the group for guidance as they assume they have better knowledge. Because of this, the change is often permanent as they believe their behaviours and actions are correct. AO2: One strength of this theory is that it has research to support it from Asch’s 1951 study into conformity. The interviews that were taken after the experiment had finished, stated that there were two main reasons that the participants conformed. The first reason was that they didn’t want to be ridiculed by the rest of the group from differing in opinions. They wanted to fit in so went along with the majority group, typical of normative social influence. The second reason was that they honestly thought that the rest of the group knew better than them and that their own judgements were incorrect, typical of informational social influence. Although some psychologists will argue that the two processes work in sync instead of two separate influences. For example, upon seeing a queue in a shop a person may join the end of it because that is what everyone else is doing but they may also be guessing at the same time that the people in the queue know that this is the queue that is needed to pay for their items.

Introduction Essays (664 words) - Termination Of Employment

Introduction Essays (664 words) - Termination Of Employment Introduction Bank of Maldives Plc (BML) is the national bank of the Maldives , established on November 11, 1982. The main business of the bank is retail banking , in addition to handling development banking activities in all the atolls . Its services include electronic banking , loan facilities, credit cards and debit cards . BML has 27 branches, including four in Male, the capital, one in Ibrahim Nasir International Airport ( Hulhule ' Island) and one each in both Villingili ward and Hulhumale LO 4.1 Reasons for cessation of employment. Retirement The voluntary termination of employment upon reaching a certain age. Applying to drafts to redeem by paying out sum of money, to withdraw from the market by buying back a voluntary leaving of public office or other form of employment, a leaving the court room by the jury to consider the case or by the judge to her chambers Reasons for retirement in bank of Maldives are due to the age of the employee, that is 65 years but if the employee is willing to work they can stay in the organization but that is also if there was not enough employees in the organization to take his/her position. Resignation; Resignation is the process by which an employee gives notice of his or her intention to terminate the employment. There are several reasons for employment resignations. They are: In bank of Maldives the reasons that are being used are due to the long working hours, and not getting enough salary and also the employees can't spend the time with their family due to long hours of work. Employees feeling underappreciated- the organization not reminding the employees their contributions are a value to the organization. Workload- due to the heavy workload employees tend to resign Job offers- due to the better job offers employees tend to leave their job Strict rules and regulations- If the employee is late for work their salary will be deducted and if the employee get absent for the work for three days they will be dismissed. Illness- due to the illness that makes the job impossible for the employee to do the job To go to abroad for a better education dues to not getting opportunities for further education in Bank of Maldives. Redundancy Dismissal Dismissal simply means termination of employment by the employer. There must be a good reason for a dismissal and the dismissal must be carries out fairly otherwise the employee may have a personal grievance claim against the employee. Can be dismissed for gross misconduct without the employer going through the normal disciplinary procedures. This can happen if the employee is violent towards a colleague, to a customer or to the property of the organization. Illness- can be dismissed if the employee have an illness that can make the job to be impossible to do. If an employee is dismissed he/she has the right to ask the employer for a written statement of the reasons for dismissal. This requests can be made up to 60 days after they find out about the dismissal. The employer must provide the written statement within 14 days of such a request. If not the employee may consequently be able to raise a grievance after the required 90 day limitation period. A substantial reason- you may be dismissed fairly if you are sent to prison LO 4.2 Employment Exit procedures for Resignation This procedure is a guide for Bank of Maldives staff in managing the cessation of a staff member's employment with the organization. The employee exit procedure is followed to ensure both bank of Maldives and the employee understand the reason for discontinuing the employment, that no security breaches occur and to gain valuable feedback from the departing employee. Procedure steps https://www.paperrater.com/plagiarism_checker studymode.com/essays/The-Fhisr-Exit-Strategy-1814973.html http://mob.mhcc.org.au/media/1225/hr-staff-resignation-termination-procedure-2012-12-12.pdf http:// www.nada.org.au/media/15324/staffresignationterminationprocedure.doc

Global Warming as a Social Problem Essays

Global Warming as a Social Problem Essays Global Warming as a Social Problem Paper Global Warming as a Social Problem Paper Essay Topic: Global Warming Renewable energy While most commonly thought of social problems are based on discrimination and stereotypes, one specific social problem that does not fit into these standards s global warming. Global warming is an increase in earths average atmospheric temperature that causes corresponding changes in climate That may result from the greenhouse effect (Dictionary-corn). As a social problem, global warming is a fairly large and broad topic. The greenhouse effect is an environmental condition caused by excessive quantities of carbon dioxide, water vapor, methane, and nitrous oxide in the atmosphere. These definitions are simply physical definitions. In terms of being a social problem, global warming and the greenhouse affect yields harmful effects on every community and society s a whole. This type of social problem does not choose its victim based on race, gender, sexual orientation, class, income, age, or any stereotypical category a person can be placed in. Not every person is equally affected by this, but everyone is susceptible to dealing with this problem. The greenhouse effect is a factor in causing global warming. Global warming is caused by many factors and different kinds of pollution. The main type of pollution that affects global warming is air pollution. Air pollution is simply defined as pollution of the atmosphere, which ties in with the greenhouse effect. Air pollution can also be defined as the addition of harmful chemicals to the atmosphere. The most serious air pollution results from the burning of fossil fuels, especially in internal-combustion engines (Dictionary. Com). Air pollution, along with any other type of pollution are mostly caused by humans actions. The way people live today, and how they use their resources in daily life results in everyday pollution. Pollution can be considered as an undesirable state of the natural environment being contaminated with harmful substances as a consequence of human activities (Dictionary. Com). People may not realize this, but their actions directly affect their surroundings. Completing daily tasks such as driving a car has detrimental effects on Earths atmosphere and pollution levels. Global warming causes physical harm to humans, animals, and plant life. A change in the Earths climate could be detrimental to the Earths life. The physical harm that is inflicted on all of living life due to global warming poses as a problem: a social problem. : Global warming does not choose its victim based on any type of criteria such as race, age, gender, sexual orientation, class, income, or any stereotypical category. Global warming poses as a social problem by affecting a significant number of people, and by threatening the stability of the communitys environment. Since pollution is one Of the main factors in causing global warming, it also comes with health effects. These effects range from being short-term to being long-term. Short-term effects can be as simple as headaches nausea, and allergic reactions such as irritation to the eyes, nose, and throat. Infections such as bronchitis and pneumonia can also occur. An example in history of health effects from pollution can be found in the Smog Disaster in 1952 located in London. In this Smog Disaster a total of four thousand people passed in only a few days. The death of these civilians was due to the high concentrations of pollution (Paraphrased from Lb. Gob). Long-term health effects include chronic respiratory disease, lung cancer, heart disease, and even damage to the brain, nerves, liver, or kidneys (Lb. Gob). Research has shown that younger children and elderly people are more sensitive to pollution compared to the general public. Continual exposure to air pollution affects the lungs of growing children and may aggravate or complicate medical conditions in the elderly (Lb. Gob). Young hillier and elderly people often suffer more from the effects of air pollution (Lb. Gob). With global warming not being in full affect, the extents of the effects are currently unknown. The effects of global warming are only just beginning with mild winters and extremely hot summers. The climate change can be subtle or dramatic depending on how quickly it occurs. The increase in temperature in the climate either way will be harmful. With temperature increases ice caps in the Artic and Antarctica are melting at increasing rates. The melting of ice caps can have many changes includes the destruction of the habitat in the Artic as well as rising sea levels. Global warming could push sea levels about 40 percent higher than current models predict (Encephalographic. Com). Models suggest that by 21 00 sea level[s] will be between four and thirty-five inches Geiger than it was in 1990 (Encephalographic. Com). Ocean front properties and beaches can be destroyed and submerged in water because of these rising sea levels. The higher the temperatures and climates increase, the faster the sea levels will rise. A comparison of this at a minor scale could be like a house built in a flood plain next to a river. The more it rains the Geiger the water will rise. If the water rises to high, it will flood the flood plain, and destroy the house. Coastal areas will be affected similarly. A person could think of the coastal areas as a flood plain for the oceans. Ice caps melt from the rising temperatures, as the water heats up (even just slightly), the water will begin to expand. As the water expands the sea level will rise. Solutions to global warming and its effects range vastly. There are several different types of solutions ranging from micro-level solutions to macro-level solutions. Solutions can range from fuel-efficient vehicles to more environmental laws. Solutions to global warming may not fully diminish the problem, it may only reduce it. Renewable resources could play a main role in the solutions to reducing global warming. A key point is that if we were to switch to renewable resources it would cost the government a lot of money, which could result in higher taxes or some other means of obtaining the necessary amount of money. A plus to using renewable resources is the fact that in the long run they would pay for themselves. Not only would it provide jobs for the people who would be forced to leave the nonrenewable resources, it would also be opening up opportunities for the unemployed. Along with making our environment a safer and more hazard free living zone, wed also be leading towards a better economy. Our current economy state is negatively thought of, and switching to nonrenewable resources could put our government in debt. After so many years renewable resources will not only repay its own debt, but it will also produce a profit. The term renewable resources are relating to a natural resource, such as solar energy, water, or wood, that is never used up or that can be replaced by new growth. Resources that are dependent on Rexroth can sometimes be depleted beyond the point of amenability, as when the deforestation of land leads to desertification or when a commercially valuable species is harvested to extinction. Pollution can also make a renewable resource such as water unusable in a particular location (Dictionary-corn). The future problems dealing with global warming will lead to such massive problems that a solution and change will be demanded. Global warming is a social problem because of the public outcry that is already occurring. The state of our current economy is negatively thought of. If we were to invest in new solutions for global warming it would be a great cost. If we were to pay or the projects to reduce global warming that we believe will have an effect may put our country in great debt. If the country were to switch to fuel- efficient and renewable resources in all institutes and factories it would be a great cost. A good way to evaluate the methods of our solutions to global warming would involve technology we already possess. Measuring CO levels in the atmosphere and the amounts of trash and liter in our surrounding environment in comparison to the current and predicted conditions would only be a start. Actually comparing climate conditions to the predicted conditions would be a good evaluation.

Business plan unit Essay Example

Business plan unit Essay Example Business plan unit Essay Business plan unit Essay Essay Topic: The Birthday Party The business that will be starting is a catering business. The business will be called The Peoples Catering Co. The business will be located in a villa near Salwa Road. This is because the company can rent out a villa with a big kitchen and will be able to produce more food for the catering. The reason why I have chosen this area near Salwa road is because it is an inexpensive area and is close to the main residential areas of Qatar. Also it is a reasonably accessible area. It is an ideal location for a business because a lot of businesses are located in this area. Therefore people will come into this area. It is a main connecting road in the centre of Doha and is a main highway. The catering business will produce foods for all social occasions, such as buffets, customer required foods to order, delicacies and other foods that are required for catering. There will be some fully qualified chefs hired from Asia and India because it would make the business more profitable and more efficient service for the customers. I think that the business will succeed because there is a gap in the market for this type of service. This is because there are few places which supply this service in Qatar. The places which supply this service are the hotels around Doha. I think that the service provided by the hotels would not be as good as a private small business catering company. This is because big businesses dont need every customer because they are so big around the world where as a small business needs every customer it can get. Another reason is because it is in high demand, this is because people in Qatar entertain a lot and they usually require some from of catering, also there is a limited amount of catering companies in Doha. Also other factors which help in this in that people in Qatar have a high level income amongst the Expatriates and the Qataris. the catering in Doha at the moment Is only supplied by hotels. I think this is because Qatar is such a small place that people may not have thought to open a small catering business. This is a mistake because I believe that people would be more inclined to use a private catering business other then a hotel. This service is also expensive because there are not many places to go and the hotels charge unreasonable prices because they are so high in demand and there is a limited supply. People do not have the time to prepare meals and food for guests when they are having a social event. This means that they are resorting to using catering companies for preparing and delivering the food for the function. My catering business will be aimed at the middle to upper class people. This is because of the price that will be asked for the catering. The price range for the catering business is aiming for depends on how much food is needed to be supplied, but for the average function it would cost any where between 1000 to 2000 riyals. The service would include a variety of choices for the customer to choose from in the way of food. There will be free delivery to where the function is held by the customer. There will be help for the customer as to choosing how much food would be needed. Also the customer will have the choice of getting someone from the business to come to them to help with choosing the food. Also if the food is not to the standard the customer wishes the business will provide a 50% discount for their next order. I believe that people are more likely to use a small business caterer because the quality needs to be good in order to succeed. This is because they need to acquire as many customers as possible in order to expand. Where as a bigger catering businesses such as hotels dont need every customer to keep coming back for repeat business because they have such a large range of customers and they are also earning money from people staying in the hotel. My long term vision for the catering business is to have grown to have many offices in easy to find locations such as in shopping centers, and to be operating in many locations around Doha and in cities surrounding Doha. Aims and Objectives All businesses must consist of a mission statement this is important because it states what they are aiming to provide for the customers. the mission statement for The Peoples Catering Co. is To provide the a satisfying quality and efficient service for all customers. Aims and objectives are goals that the company sets in order for it survive and to be successful. Aims are long term goals which the business hopes to achieve in 5 to 10 years time. Where as objectives are short to medium term targets which need to be reached in order to achieve the aim of the business. In order for the objective to be successful it must follow the S.M.A.R.T objectives guide lines and in order for the objective to be legitimate and useful. If the objective does not follow this procedure it is more likely for the business to become unsuccessful, in achieving its aims. S.M.A.R.T objectives stands for: * Specific: This means that the objective is specific to what the business is trying to achieve, and so that the objective can not be misread or misunderstood. If for example a businesses aim was, to earn money by the end of the year. This is not a specific objective. It isnt even an objective. It is more like an aim because it isnt specific but is something that the business wants to have made money. It doesnt specify how much they roughly want to make, it just says they want to have made money. A specific objective is one such as by the end of the financial year the business needs to have made at least 50000 QAR in profits. This is specific because it defines and specifies how much they want to make and in what time period. * Measurable: means for the objective to have specific measurements. An example of this is one such as within 1year of trading the business needs to have made at least 10000 QAR in profits and to have paid off the sufficient amount of the loan that is needed to have been paid. This is a specific measurable objective, because it has a specific time, amount of money and is a measurable objective. Therefore the business is able to see if they are on track and heading towards meeting the objective. * Agreed: This means that the objectives have been discussed with the staff. This will help with the achievement of the objectives because the staff would have had their input. This is better then forcing the aims of the business onto the staff, because their may be more determination to help the business if the staff feel as though they are having some input into the businesses future. * Realistic: is to be set to a level that is achievable/realistic, e.g. If the objective is to make 100000 riyal in one month, this would be an unrealistic objective if the business was just starting up and was a pizza place. This is because there is a lot of pizza business that are established in Doha. Therefore it would take a while for people to want to use their pizza place because they might not know of the place and may already have a specific place in which they got to get their pizza. * Timed: is the time limit you have set to complete a task/objective by. An objective must have a time limit in order to be legitimate. An example of this is, the business needs to have paid off the loan that was consumed in order to start the business within 2 years. If it is not a timed objective then the objective isnt worth having because it does not set a rough or specific date as to when something needs to be achieved. The objectives of the business, is to have made enough profit to have paid off the loan that was received in order to start the business within 4 years. It will be dispensed on expanding the business to increase profits and then whatever isnt spent will be the employers income. The relevance of this objective is so that the business is successful. Another objective is to break even within the first year and be able to start making profit in the second year in order for the business to be successful. If this is not achieved the business is not worth running and will be shut down or sold to an interested party. Some of the aims of The Peoples Catering Co. are in 10 years to have opened up another two The Peoples Catering Co. locations in Doha and to have opened a The Peoples Catering Co. in Dubai. This is so the business would have been expanded and be operating in more then one country therefore it would achieve a higher reputation because it is operating in more then one country. Also another aim is that in five years The Peoples Catering Co. wants to have satisfied all of its customers and to have a lot of repeat business from customers. This is so the business is successful and it is cheaper to keep old customers then it is to gain new ones. The reasons why I have chosen these aims and objectives is so it helps the business to grow and increase profit margins. This is important because for the business because if they are not achieved by the business this would mean that the business is not succeeding and making enough profit in order to expand and grow. Stakeholders Stakeholders are any one who has an interest in the business whether they are customers or share holders or someone who is interested in the business they are considered to be stakeholders. There are two types of stakeholders they are internal and external stake holders. An internal stakeholder includes a person such as employees, managers, and trade unions. Internal stakeholders are people who directly deal with the company and look after its welfare and keep it running. They may have an interest in the business because they are directly linked to it and involved with it. If the business starts failing then it will effect all of the businesses employees and owners. Such as if The Peoples Catering Co. was to start failing as business then it would cause the business to be unable to afford to employee as many people as they do. This can cause redundancies, sometimes this can be avoided through starting off with a high efficiency work ethic and quality. This causes people to go to the business and can often cause the customers to return for repeat business. They can also be external stakeholders which are people such as customers, competition, the community, shareholders, government, the media, suppliers, and shareholders. They are all external because they do not have anything to do with the direct running costs of the business, but are people who benefit from the business such as gaining funds for their business to help it grow. The stakeholders which The Peoples Catering Co. have include employees, managers, and trade unions. This is important that they are satisfied in order for them to keep their interest in the business also in order to avoid problems which may be caused by them. Such as trade unions can have the business shut down in the U.K if they are not satisfying the promises which have been made and the rules and regulations arent followed which have been set by the unions. Also it is important to keep staff happy and satisfied with their work. This is important because if the staff arent enjoying and/or satisfied with their jobs then it can cause the Legal Form There are many types of business structures available such as partnership, private limited company, public limited company and sole trader are the options that The Peoples Catering Co. has. The form I have for my company The Peoples Catering Co. is a partnership. This is because it helps increase the range of skills we have as a business and we would have our specialist areas. There is more liability for the business if it is set up as a Ltd but as a partnership all the profits made are split up within the partners there will only be myself and one other owner of the business. If the company was to be set up as a private limited company all the profit would be spent on increasing the share prices this is money which the business has to put in to be shared out evenly amongst the shareholders. This would mean that all the major decisions made by the business would have to be put through the shareholders as well as through the people who are directly involved. This would delay a lot of the processes and can cause problems. Another reason why a partnership was chosen is because in Qatar you need to have one GCC resident in the partnership in order to be able to open a business. In a business there is a lot more work load and it is harder to obtain a loan because you may not have many assets in order for you to be able to acquire the loan. Also if the business is set up as a partnership the business would raise better capital then a sole trader. As a sole trader there is more liability for the owner and is not spread out between partners where as a partnership reduces the liability for each owner. It can also make decision making easier and have more ideas brought up to improve the business. This is because it is joint decisions and if an idea is brought up it can be discussed and alternated if it is wrong, this is because the other partner can pick up on what is wrong with it. There are also disadvantages of a partnership, such as the control and profits must be split between the partners. There are often arguments between partners this can cause a partner to decide to pull out of the business due to the working conditions. There is also still a shortage of capital. There is also an unlimited liability this is also a disadvantage in a small business. Also if a partner is to leave the partnership their share of the partnership must be bought by someone else or by yourself. This means that the partner who takes over the other partners half of the business may not be very qualified and know what they are doing. If you are to buy the other share of the business from the partner who has left this means that you need to obtain money from the partner in order to be able to buy their share. Personal statement: I am Jake Schober I am an enthusiastic person who likes to get things complete and on time. I also like to get the most out of life. I am big on success I will not accept failure and I will keep on trying until I get it right. I will apply this to my business so it will succeed. I have an idea and I will strive to achieve that idea or objective. When I start something I see it out till it is finished or until the objective or aim is achieved. I am customary to change and will accept things as they come. I am very good with making useful decisions for the company and overall making of decisions. All of my decisions are to help improve something such as a business. When I was working for the Hilton hotel in Perth Western Australia I upgraded the star rating to a 5* from a 4*. This was my objective when I first entered the Hilton hotel it was my aim to make sure it had made the 5* rating before my contract had finished. I achieved this objective 2 years into my contract. I had a year le ft of my contract, at the end of my 3rd year my contract was extended for 2 years. I was offered another job at another Hilton hotel but I decided to look for work else where in a different field. Then I found out about a head chef position at the Ritz Carlton Hotel Doha. I went for the interview and I got the job position. While I was working at the Ritz I was planning on opening my own business at the end of my contract. So when my contract had finished I left and now I am planning on opening my own catering business. Name: Jake Schober Address: villa 8 Al Nuajia Complex Nuajia East D.O.B: 20th July 1971 Qualifications: * Earnt a chef diploma at T.A.F.E. Western Australia from 1993 to 1996 * 1987 to 1993 earnt a management degree at University of Western Australia Work Experience: * Worked as a head chef from January 2002 to June 2007 at the Ritz Carlton Hotel Doha * Worked as manager for Hilton Hotel Perth Western Australia from December 1996 to December 2001 Market Research I am undertaking market research for my area of the market I wish to enter. This is to determine what the demand for catering is and if there is a demand. Also to find out the pricings of how much the consumers/customers expect to pay, what sort of catering customers require. Such as what type of foods such as finger foods, buffets etc. it is also to find out where the most successful way and the best places to advertise my business. It will help my business by finding out what areas in the market the business will succeed in and what the customers will prefer from the business. It will also discover if this type of business is in high demand or there is a gap in the market for it to enter in. There are two types of research primary and secondary research. Primary research is research that is conducted and specified for your business. It is important that this type of research is conducted if you want accurate facts and information regarding your business and the demand and what people would be expecting from your business. Primary research is conduct by a business or by the people or person who is wishing to start up a new business or find out progress information about the business. Secondary research is research which is conducted for another business that is in the same field of the market and/or is providing the same service. This research can be found on the internet and can be useful to find out general requirements by the stakeholders in the market. This type of research is not sufficient enough to base your businesses way of setting up and the way the service is provided. This is because this research is conducted and set up to suite another business which may not be the same as the business you are trying to set up. Therefore it is best for my business to use primary research to set up the business. This is because I am setting up my business in a country which has limited business providing the same service as mine is. This means that there would not be much if any secondary research which has been obtained by other business or supplied for the use of other people. Question Total Percentage Age Group * 10-15 * 15-20 * 20-25 * 25-30 * 30-35 * 35-40 * 40-45 * 45 and over 5 15 2 2 5 3 5 13 10 30 4 4 10 6 10 26 Gender * Male * Female 25 25 50 50 Do you Have in house parties that require catering? * Yes * No 32 18 64 36 If yes how often do you have in house parties that require catering each month? * 1-2 * 2-3 * 3-4 * 4-5 * 5 and over 17 3 2 13 10 34 6 4 26 20 What type of catering do you prefer? * Home Style * From a hotel * From a fast food outlet 24 16 10 48 32 20 Is there any specific time of year that you require catering? * Yes * No 22 28 44 56 If yes what time of year do you require catering?(you can choose 1 or more) * Holidays * Special events (such as Ramadan, eid, Christmas etc.) * Birthdays * Once a Month * Or frequently not at any specific time 20 42 36 12 35 40 84 72 24 70 Are you interested in trying out different caterers? * Yes * No 43 7 86 14 Would you use a home catering business? * Yes * No 43 7 86 14 Or would you prefer the caterer to come to you? * Yes * No 50 0 100 0 What sort of food would you purchase from a caterer for a party or social event? * Buffet * Finger food * Snack buffet 36 4 10 72 8 20 How much would you expect to pay for a fully catered function? * 500-1000QR * 1000-1500QR * 1500-2000QR * 2000QR and above 14 20 10 6 28 40 20 12 Do you watch television? * Yes * No 45 5 90 10 Do you read the paper? * Yes * No 36 14 72 28 Do you read the billboards that are up around Doha near traffic lights and intersections and on the side of the road? * Yes * No 47 3 94 6 Analysis of market research The questions I have chosen for my survey are to help work out what sort of target market my business is suited to. The results are telling me the following: 1. Gender: this was to determine which gender a catering business would appeal to. This was a 50, 50 split between male and female. This was so that there was an even number of male and females taking the survey in order for the answers to be more useful. 2. Do you have in house parties that require catering? This was to determine if people either entertain at home or go out to entertain. This showed that 64% of the people surveyed to have in house parties, and that only 36% dont have in house parties. This means that people require catering for these events, and there is an opening in the market and there is a high demand for the service which I am wanting to supply. 3. If yes how often do you have parties/functions that require catering each month? This question is to determine how high the demand for my company is each month. The results for this showed that 34% had catered functions 1to 2 times a month, 6% needed it 2 to 3 times, 4% needed it 3 to 4 times a month, 26% needed it 4 to 5 times a month and 20% required catering more then 5 times a month. This shows that my business would be high in demand due to the fact that over 46% of the people surveyed require catering 4 or more times a month. 4. What sort of catering do you prefer? This was to determine what sort of style my catering business would provide. This showed that 48% of the people surveyed preferred to have home style cooking over food from a hotel or from a fast food outlet. 32% preferred hotel style cooking, and 20% preferred fast food. This means that my business is in higher demand then what a hotel catering business and fast food businesses are. Although it is just below half the people surveyed said that they prefer home style catering it has the highest percentage of people who would prefer it over other types of catering. 5. Is there any specific time of year as to which you need catering? This question was to determine when the peak times for business are and when there is low need for catering in the market. This showed that 44% of the people surveyed said that there is a certain time when they require catering and 56% said that there was no particular time where it was needed. This means that there may be a down fall in sales in particular time of year but there is a large percentage which will still need catering during the time where others may not. This is to see if there is any specific times as to when there may be less demand and when there is higher demand. Such as if there is a specific time of year when the demand for the business may not be there. Such as in the summer there may not be many orders if any, this is because everyone leaves the country to go on holidays. 6. If yes what time of year do you require catering?(you can choose 1 or more) The question was to discover specifically which time of year catering is required more. The people surveyed could select more then 1 option therefore it gave me a broader answer and more direct rather then them having to choose an answer. The largest time for when catering is specifically required is around festive events such as Eid, Ramadan, Christmas and other festive seasons. The percentage of the people surveyed that said they specifically require it at these specific times of year is 84%. The following time is at birthdays this is a very broad criteria because birthdays occur all year round therefore business would continue all year round. 7. A6re you interested in trying out different caterers? This showed that 86% said that they would be interested in trying out new caterers this means that when the business will start trading it will be easy to gain customers because they enjoy trying out new caterers. 8. Would you use a home catering business? Also in this question 86% would use a home catering business. This is another positive for my business due to the fact that they would use a home caterer. 9. Would you prefer the home caterer to come to you? All of the people surveyed said that they would prefer the caterer to come to them. Therefore I will provide that service so I will need to purchase or rent vehicles to do so. 10. What sort of food would you purchase from a caterer for a party or social event? This showed that 72% of the people surveyed said that they would prefer a buffet style catering. Only a small minority said that they would prefer a snack buffet or finger food. Therefore my business will specialize in buffets. 11. How much would you expect to pay for a fully catered function? 40% of the people surveyed suggested that they would expect to pay between 100 to 1500qr for a fully catered function. Only a small minority said other figures that were not in this range. 12. Do you watch television? This was to determine if it was useful to advertise on television because people are watching it. This showed that 90% of the people watch television. 13. Do you read the paper? This was also to determine if it was useful to advertise in the newspaper. The results showed that 72% of people read the newspaper therefore it would also be an effective place to advertise. 14. Do you read the billboards that are up around Doha near traffic lights and intersections and on the side of the road? This showed that 94% of people did look at these signs therefore if an advertisement was to be placed on a billboard it would be effective. Competition analysis There are two different types of competitors, both direct and indirect competitors. A direct competitor is a business, company or product that is in competition with your product. That is in the same market as you. A direct competitor provides the same product or service that your business, company or product does. An indirect competitor is a business, company or product that appeals to the same target market as your service or product. It is not the same as your service or product as what you are providing but an alternative to what you are providing. An example of this is the option of going to a water park or to a theme park or a club. A direct competitor and threat to my catering business includes catering businesses such as the Marriott, Ritz, Ramada and any other hotels and restaurants and hotels which provide catering. This is because they provide the same service and are an alternate option to my business and service. Hotels such as the Ritz, Marriott and the Ramada provide the same service and are offered in the same price range of between 1000 and 2000qr. Therefore they will be more competition for my business then a cheaper option. This is due to the fact that they are trying to obtain the same target market as my business. They are all aimed at the middle to upper class market in Qatar who wishes to entertain. Other direct competitors include home cooking and take away places. This is because people may not wish to spend so much money on entertaining. The other type of competitor that exists in the market is indirect competitors. Indirect competitors are competitors who dont necessarily provide the same service but are an alternate option to the service your business. An example of this is if someone was to go away. They may choose a cruise over going to another country on a plane. This is an indirect threat because it is an alternate option. Indirect competition is one of the main threats that a business will come across especially in the travel and entertaining business. This is because there are many different options that dont provide the same service but are used for the same purpose. An indirect competitor for my business The Peoples Catering Co. includes places such as dine in restaurants. This is because they do not provide the same service but a similar service. Instead of people entertaining at home they go out for dinner. Other indirect competitors that exist for my business include places such as pubs and clubs. This is because they provide an entertainment and people who wish to entertain their friends go out to these places instead of entertaining at home. An indirect competitor for my business includes places such as the rugby club, cloud 9 and other pubs and clubs around Doha. I believe once my business is up and running and is a profitable busoiness and is acquiring good business I think that the competitors will respond accordingly. I dont believe that they will alter their prices and their way of marketing once my business has entered the market, this is because the business is only a small business and is not of a great threat to multinational companies. I think that my competitors such as the hotels may not even worry about the loss of business in the way of catering in Doha, because they are such large businesses the loss that they will be making from the catering may not make a difference in the end of the years trading profit. However if the catering businesses in the hotels are separately owned to the hotel which their premises are in I think that they may react to the up rising of my catering company. In conclusion I believe that there is a lot of direct and indirect competitors. Therefore I will need to do a market analysis every 3 or 4 months to make sure that my business is making progress and to work out when the quiet times of business are and when the business is becoming high in demand. Marketing Plan A marketing plan is used to find out if your business will be successful and to discover and explain ways of making it successful. A business plan states ways as to which the business will use the four Ps. They are Product, Place, Price and promotion. This is what a companies use as a basis for their marketing plan. The market plan has a large effect as to whether or not the business will be successful. If the market plan shows that the business will be in debt or that the ideas as to where and when the product will be placed there would be no point in trying to start up the business. This is where pricing strategies are needed, it is a way of working out different ways of pricing and marketing your product. There are many different pricing strategies available to businesses, they include strategies such as: * Psychological pricing: this is a way of making your product seem cheaper when you are only taking a small margin of the price off. For example charging $99.95 instead of $100 you are charging the same price but it does not look like $100, when actually it is. * Premium pricing: is when the product is considered to be of a high quality brand or is high in demand where the customers do not mind paying a high price for it. This means that the price can be increased and the customers will still want the product and may not hesitate to buy the product if it is a well known and wanted brand. Such as Billabong and Quicksilver, they are of a high price because they are known as a good quality brand and are a fashion brand which is considered to be cool to wear. This is why they charge such a high price because people are willing to pay these sorts of prices. * Marketing Penetration: this is when a business introduces a product or service at an extremely low price in order to gain interest amongst the market. Therefore they gain some of their competitors customers and then as the product or business grows it gradually increase the price. * Market skimming: is where a business or product enters the market and sets their price at a high margin and then gradually until it gains the sales which are required the company will lower the price of the product slowly. * Loss Leaders: this is when a business decides to have promotions and to have cheaper prices. This concentrates on obtaining customers and sometimes can cause the company to make a loss rather then a profit. Although this may happen the company would gain the customers and once they have reached the sales figures which they had aimed for they would then end the promotion and increase the prices. This can cause a small loss of the customers which they had gained but if the customer thought that the products and/or services were of good quality then they would keep purchasing the product over other products. When my business enters the market it will use market penetration. This is because it is the best way to be able to read the market and gain customers when the business is first starting up. Also it is the easiest way to find a price to have the products and services set up and to be able to gain customers while doing this. Where as market skimming the business may not acquire any business until the price has dropped enough and therefore may not acquire the full capacity of customers and may limit them selves as to how many people are interested in the business. Such as customers will notice a product or service if it is a cheaper price then the others if it is not a well known company, instead of purchasing the more expensive unknown brand or company. There is many different ways of promoting my business catering for you. An example of this is if a customer is to spend over 1000qr on their catered function they would get 5% discount on their next lot of catering which they will require. This would help draw in repeat business for the company. Or depending on how well the 5% discount attracted customers the promotion may need to be changed to 10% discount on the next purchase of over 1000qr, but at least 1000qr must be spent on the previous purchase in order to gain this discount offer. This helps attract new and keep new customers. This is important in order for the business to grow and maintain that growth rate, also it is important in order to gain repeat business so the business is able to survive and cover its running costs. Other promotions can include free desert buffets after their 5th visit of spending over 1000qr per service required. This will encourage the customers to return to the business more then once or twice. Thi s is because for every 5th round or catering they require which is over 1000qr they receive a desert buffet free of charge. The place which the business first premises will be located will be on or near Salwa rd. This is because this is a large business area for all different kinds of businesses, ranging from food providers to car sales and servicing. This is one of the largest and most popular main roads in Doha. This is because the high range of variety in which this area provides. People come along this road for various reasons and because of this if the business is located on the side of the road it is highly likely that people will not only discover the business through advertising in other places other then the shop itself, this is because when people are driving around they tend to look around and notice new things, such as a new store. the store will not only gain attention after it has been finished but whilst it will be under refurbishment to compensate for the business. This will mean that it should be relatively easy to find if it is located on or near Salwa rd. this is important in order for customers to be more inclined to look for the store because it is easier to find and more convenient for the targeted market. Human resources Human resources are the staff that is required in order to run the business. There will be 5 cooks that will be employed. One of which will be trained in order to be able to drive the truck to deliver the goods to the customer. They will be employed from the Philippines. Their job will require them to be able to cook and clean, also two of the workers will be required to be able to drive . the cost of them getting their license will be covered by the business. Also they will be required to clean the kitchen at various times throughout the day. At the beginning of the day in the morning and at the end of it. They will be paid 500qr a month. Their wage is so low because all of their accommodation will be provided and they will not need any transport to get to and from work. Also all of their needs for their accommodation will be provided such as beds and other furniture. For the cooks visas it will cost 2000qr for each cook. Once the business has grown then I will employ more cooks and their wages will be increased. The total amount for the first year of running the business for their wages will be 40,000qr all together. This includes their visa costs. The cost for each employee will be 8000 Qatari riyals this includes the cost of the visa and the cost of employing them for 12months. I will be managing the day to day running of the business, this includes supervision of the production of the products, the financial and ensuring that the quality of the businesses products is up to standard. Physical Resources Some of the physical resources required by the business include things such as stoves, benches and the villa fit out. The physical recourses are very limited due to the fact that land is unable to be purchased by a non-Qatari resident or person. Also because it is a home delivery catering service. It will also only need minimum physical resources because the premises is only a kitchen and an office down stairs and will have accommodation for the staff up stairs. The following is the physical rescourses of the business: Oven 5 2500 12 500 Floor coverings 10000 10 000 Kitchen Benches 7000 7 000 Fridges 5 2000 10 000 Cooking equipment 15000 15 000 Vehicle 1 69276 69276 Deposit on rental villa. Plus first months rent 1 40000 40000 Total 163776 Quality Quality is an extremely important aspect for any business. This is because if your quality is not to standard then your product or service will not be successful. To ensure that my company has its quality up to standard it will have checks on the product after each stage of the production process. If the product is not to the quality and standard required it will be disposed of and the product will have to be re-cooked. An example of this is if the spring rolls have not been cooked for long enough or not cooked correctly then they will be disposed of. There will be Strict Quality control of the produce of the business and what leaves the business to be supplied to the customers. There will be strict standards as to how the products are made, how the appearance of the products looks. There will be specific standards as to how the premises of the business is to be kept it is to be cleaned regularly in order to make sure the products are of a healthy standard. Quality assurance is what a company gives its customers to assure that its product is of a good quality. An example of this is money back guarantee if the quality of the product is not as good as what the business said it would be. For my business The Peoples Catering Co. it will have a money back guarantee or the next catered meal will be free up to the value of the previous meal. Also another way to make sure that my products are of good quality is through having feedback cards for the customers. These will have questions on them such as, what did you think of your catered meal for your function? What could The Peoples Catering Co. do to improve your catered meal next time you order? These customer feedback cards will be entered into the computer and into the customers file. This is so next time the business caters for the customer it will be able to make their order as to how they want it. Financial Resources There are only a few places for a person to gain finance for starting their own business. It can often be hard to get finance also because the bank or who ever you are seeking finance from may think your business is a risky business. Therefore they may choose not to finance your business. The main place where people seek finance to start their own business is from the banks. If they are unsuccessful in gaining finance from the banks they usually seek finance from business angels. Business angels are people or companies that loan money to someone starting up a new business. In return they usually expect a share of the business. The following are different ways of acquiring finance: * Bank loan is a borrowed amount of money and is repaid with interest in fixed installments over a fixed period. Bank loans are the most common types of loans. This is because you receive money quickly and makes it easier to budget. There are also disadvantages of bank loans. Such as the interest rates, this is because they may be high therefore the person or business that gets the loan may have to pay back a large amount more then what they borrowed. * Owners savings: usually is used to fund some of the business but another loan is usually taken out to fund the rest of the business. If the business is solely opened on owners savings takes along time to build the business up and takes the owner a long time to start the business. An advantage of this is that the owner does not repay the money and does not pay interest. * Money From friends and family: money from friends and family is usually used as a last resort for money. This is because it can cause problems with friends and family. Also usually they lend you the money expecting a share of the business and/or expecting it to be repaid. * Venture Capital/ business angels: are business people who are willing to invest in new businesses. The businesses are usually risky or are businesses that are unable to acquire a loan. In return they usually expect a share of the business. Some advantages of this are that you dont have to pay back the loan, there is no interest, and also they can be used as a last resort if you are unable to acquire a loan elsewhere. A disadvantage is that you loose a share of the business therefore you may loose some of the control of the business. * Government Grant: is money received from the government. It is only received from the government to encourage small businesses and to try to reduce unemployment. Also a main time in which they are handed out is when there is a high rate of unemployment. An advantage of this is that there is no interest and there is no need to repay the loan. A disadvantage of this is you must fit the criteria to receive the loan also it is very bureaucratically. It is a very long process to apply for the loan, because it is issued from the government and are very strict on following the government money. * Bank over draft: Is a short term way of financing. It is where the borrower takes out more money out of their account then what actually exists in their bank account. It is only a small loan and is paid off at the end of the month when new funds are deposited into the account which the overdraft was taken from. Some advantages of this are that you only pay interest when you are overdrawn ober your overdraft. Also it is a facility in which you can use on demand if you wish to use it once it is approved. Some disadvantages of Bank over drafts is that if you exceed your over draft limit very high charges will be incurred. Also the bank can ask for the money back at any time. * Trade credit: Is a short term from the supplier of the goods that are received by the company and are invoiced and are to be paid back in the future after a certain time period, such as 30 to 60 days. An advantage of this is that you do not have to pay for the goods up front, you are given a certain amount of time to retain the money for selling the goods and then being able to pay for them. A disadvantage of this is that this is a loan therefore you may be charged interest on the payment. Also then you areliable in having to sell the goods in the given time period in order to be able to pay for the goods you have received from the supplier. Only a few of these options are available to my business. Such as a bank loan, owners savings, money from friends and family, bank overdraft and trade credit. This is because government grants are unavailable in Qatar. Although there is still venture capital available it would not be suited for my business because it will be in a very low profit margin to start with therefore it would be harder to split the funds amongst different owners. Although this is true if there is no other option of gaining finance then the business will seek finance from venture capital. The Peoples Catering Co. will try to seek finance from the bank because it is the best option and is a more stable option. Also I will be able to keep more control over the business then I would if I was to use venture capital. One of the reasons a bank loan is more suitable for me is because of the availability of it. it is easier to obtain and also being able to find someone who provides venture capital the sources are lim ited. If a bank loan is acquired I am able to own a 100% share of the business. Where as with Venture Capital the person supplying the finance for your business would usually expect a 51% or more share of the business. This would mean that they would acquire the majority of the businesses profits and would have more control over how the business spends its money. Costs Start up costs of the business: Start up costs of a business is the costs that are incurred by the business. They are the costs of the set up of the premises. What is to be paid for quantity Price of product in QR total oven 5 2500 12 500 Floor coverings 10000 10 000 Kitchen Benches 7000 7 000 Fridges 5 2000 10 000 Cooking equipment 15000 15 000 Rent 25000 25 000 Deposit for rental property 10000 10 000 Advertising 12500 12 500 Insurance 3740 3 740 Motor Expenses 1 62976 6 2976 Working visas for cooks 10000 10 000 Overall total 178 716QR Running costs of the business: Running costs are the day to day expenses of keeping the business running and to draw in customers. The following are some of the running costs of the business: What is to be paid for quantity Price of product in (QR) Total(QR) Rent 25000 25 000 Electricity and water 1000 1 000 Insurance 2240 2 240 Supplies 1500(February), 1000*3(March-May), 500*4(June-September 6 500 Wages 2500 2 500 Total 37 240 For the cash flow I have discovered my figures from various sources. The information is from the internet, insurance places and from previous experience. Sales income: I have worked out my sales income based on that the customers will be paying 1500qr for the catering service for each function. I have gathered the pricing information on how much the customers expect to pay through my market research. For the first month I am working the sales income on having 10 customers for the first month. Then for the following month I have based the increase on 6 people for the second month of trading and then small increases of customers. Then in the summer which is the quiet times where not many people stay in Qatar the inflow of income is much less. Then at the end of this time period the sales increase dramatically to how they were before the summer due to people returning to Qatar. An example of this is during Ramadan for the evening meal of Iftar. This is because a lot of people tend to entertain for this meal. Also during the Christmas time period because people entertain and order catered food. Wages: The wages are based on the rate of pay that a Filipino cook would get in Qatar which is a minimal wage. It is 500qr a month for each cook. For the first month that the cooks arrive there is a fee of 1500qr for each cook for their workers visa which will be paid by the company. The cost is based on having 5 cooks working in the business. Also one of the cooks will need to have their drivers license so they are able to deliver the catering to the premises of the customer. The accommodation for the cooks would be provided also all the bills for the electricity and water and bedding will be provided. Monthly Rent: The monthly rent is based on the rental price of a villa in the West Bay area near Rainbow Roundabout. It will have a monthly cost of 25000qr. I have found out this information through previous experience and what I have heard from friends and what they are paying. The reason I have chosen this area is due to that there are large villas in this area that consist of up to 13 bedrooms. This would be ideal for the business because the cooks could live upstairs of the villa. Therefore I will not have to find other accommodation for them. Also it is in an ideal area due to there is many middle to upper class residents living in this area. It is also near the main shopping centre in Doha. Loan repayment: The loan that will be acquired will be of an amount of 400 000qr. This will be secured on a 7 percent interest rate which has been provided by HSBC. This will be paid back in lump sum payments of 10 000qr. This will start to be paid back in may after 3 months of trading when the business is has secured enough money to be able to cover the costs of running the business. If the interest rate is 7% the annual interest rate would be 28000, the loan will be paid off over 4 years. Therefore there will be monthly repayments of 1000qr starting from May in the first year of trading. It will be paid off within 49 payments after the first repayment. Electricity and water: The electricity and water was based on the average house price for the electrical and water bill. The average household electrical and water bill is 850qr. Therefore I have added an extra 250qr onto this cost due to the fact that the villa is larger and there will be a catering business running from the villa, also there will be 5 cooks living in the villa aswell. Therefore there will be more use of the water and electricity. Advertising: The price is based on what I have found on the internet that advertising companies charge in Qatar. It will be paid in 2 lump sum payments of 12500qr at the beginning of the year and in June. Motor expenses: The motor expenses are based on the price of purchasing a Chevrolet pick up. It will cost a total of 69 276qr I have found this information from the local Chevrolet Dealer. It will be paid off during the year each month of evenly distributed repayments. There will only be one company vehicle because this is all that is needed to make deliveries. I have chosen this vehicle instead of van because it is more practical for Qatar. I found out this price from the dealer. Cost of sales: I have worked out that for every sale the business makes that it will cost 500qr for the supplies to produce the product. this is because each meal set of meals will cost around 1500qr and I worked out that it would only be about 500qr. Fit out of villa: The fit out of the villa will cost around 40 000qr. I found this figure through adding all the costs of what is needed to fit out the villa and it added up to just under 40 000qr. So I rounded it up to allow for any damages to equipment needed for the fit out such as tiles and bench tops and other fixed assets for the villa. Supplies: The supplies include things such as cooking utensils and other items that are needed to provide the catering service. The start up cost of the supplies will be 15000qr. This is because all of the initial cooking utensils and accessories need to bought before the business can start trading. Then in February the cost of the supplies will decrease down to 1500qr. Then in the following month it will decrease to a 100qr a month from March through till May. Then from June till September the cost of the supplies will decrease again to 500qr. Cashflow analysis A Cashflow is used to determine the financial expenses over a certain period of time. It can be used by businesses and for personal finance structures. It can also be used as an estimation as to what the business or person thinks they will spend their finances on over a certain period. It can be used to determine how much finance is needed to be gained through a loan or to budget what finances you currently have. My Cashflow shows that the business will use all of the loan that is to be obtained. It will be used to get the business up and running. Once the business is established it will be earning enough money to keep the business running in a profit margin. The Cashflow shows that in the first year of trading the company would gain 325 000qr in sales. This figure is predicted to increase in the second year of trading, due to the fact that the business will be better known around Doha due to it would have been running for a year. Profit and loss account A profit and loss account is used to determine if the business will be making a profit or loss without external funding other then sales. it is used to determine if the business will be successful or not. In the first year of trading businesses are expected to be in a loss. This is because there is a lot of extra cost involved such as getting the premises fitted out in order for it to be appropriately equipped to run the business in. also there is a lot of advertising involved in order for the public to gain awareness of the business and its services. It is at the end of the second year that business are usually expected to either break even or to be making a profit. If not the business is usually closed down. This is due to the business is considered to be unworthy of being able to make profit and to be successful. ICT There are many different ways that a business may use ICT to improve efficiency. This can be done through using programs such as Microsoft word, excel, access, publisher, power point and Sage. Also programs such as flash and Dream Weaver Mx can be used to create websites to advertise your company. These programs are all used to improve the efficiency of the business. These programs are specially designed for creating spreadsheets, advertisements, letters, official documents and records. Microsoft word: Microsoft word is used for creating documents such as records, letters and progress reports of businesses. It is a program for creating written documents. It is a computer based program that was created on the basis of the typewriter. It is more useful then a type writer because you can save your work and if you make a mistake you dont have to retype the whole document. Microsoft Excel Microsoft excel is used for creating spread sheets such as cashflow forecasts, breakeven charts and balance sheets another official documents. It is useful to create documents such as these because it is simple to use and there is functions in the program that can alter the data with a small change if you change 1 cell it will automatically change the rest if it is required. It is highly used in businesses both small and large. Publisher: Publisher is a computer application that is used to design or create business flyers to advertise the business, also to create official business letters. This can be useful due to the fact that the business can keep a standard letter head with their logo and business details on it and can create the letter at the bottom and do not have to redesign the letter head every time they create a letter. Power Point: Power point is used to create a slide show or visual aids for when a presentation is held. For instance it may be used as a visual aid for a presentation produced to the bank in order to acquire a loan or to a potential supplier who may be interested in supplying to your business. Sage: Sage is a computer program that is designed specifically for the use of businesses. This helps with the accounting that a business may have to do. Also it works as a computerised filling system for the business which can be used to keep the business organised and keep customer and employee profiles. Flash: Flash is a program where you can create animated logos and animation clips which can be used on the companys website or in their advertisements that are on television. Dream Weaver MX: Dream Weaver MX is a program which is used to create websites. This can be useful for a business because they can have information about their business. Also things such as customer feedback sheets can be placed on the site and many other details that you wish your customers to be able to view. The above programs can be very useful to the business if they are used in the correct way. My business The Peoples Catering Co. will use Microsoft word, excel, publisher, power point, Dream Weaver MX and Flash to help run my business. These are the basic programs which are required in order to run the business efficiently. These programs will improved efficiency through making it easier to sort out documents and to find documents. Without these programs the business would have to sort out its customer logs and do all of its reports by hand. If this was to be done one simple mistake in the document would mean it would have to be thrown out and started all over again. Where if a mistake is done on the computer you can simply go back and change the error. Also by using programs such as word creating general letters is much easier due to you can have the letter typed up and just edit the names, dates and amounts on it and then hand it out to your customers, suppliers or who ever is in ne ed of the document to be handed to them. If this was not to be done on the computer the letter or document would have do be written out fresh every time one is needed to be handed out. I will not use programs such as Sage to begin with because it is a very expensive software program and is unnecessary for a new business to be using it. Once the business is making a profit and develops and becomes a large business that is a leading competitor and has hold of a large majority of the market then specialist programs such as Sage will be purchased.

Business - Does BPR liberate or exploit workers How Assignment

Business - Does BPR liberate or exploit workers How - Assignment Example Champy, have argued that organizations are simply wasting their time by shifting the tasks involved in a process between departments instead of bringing all the tasks under the centralized control of a process control team (12 Manage, 2010) They have argued that the suppliers, distributors and the business partners should be brought under one umbrella in order to execute the process more easily and effectively in quick time. Hammer, a former professor of computer science at the Massachusetts Institute of Technology (MIT), has argued that most of the works done by the organizations are not giving any value to the customers even though the resources were exploited heavily. He argued that the resource utilization must be minimized and the customer value should be increased by organizations as part of the BPR. BPR has shaken the business world in the 90’s and many organizations were started to implement it for raising the effectiveness of their firm. The arrival of BPR has brought lot of controversies also. Critics argued that BPR is misused for exploiting the workers rather than utilizing the resources effectively by organizations. On the other hand proponents argued that BPR liberated workers by making their tasks lot easier. This paper tries to answer the question; Does BPR liberate or exploit workers? How? Muthu et al (1999) has defined BPR as the reengineering of the fundamental rethinking and radical redesign of business processes to achieve dramatic improvements in performances such as cost, quality, service and speed (Muthu et al, 1999, p.1). Organizations are currently looking for cost reduction in all the departments without sacrificing the quality of their products. Increased competition has forced them to improve the speed and service extended to the customers and BPR is one way of achieving the above objectives. BPR involve; Business Process Redesign, Business Transformation, or Business